Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Are you ready to skillfully apply the principles of human behavior to your direct mail marketing messages to gain a competitive advantage? Since people default to hardwired behaviors without giving ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Join me on my mission to trash the phrase junk mail. When ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...

IRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

The following excerpt is from Robert W. Bly‘s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

It’s time to add a new scent to your direct mail to increase your response rates. Our sense of smell is extremely powerful. A scent can elicit vivid memories that take you to your mom’s kitchen ...

On August 17, 1964, I started my first job as a copywriter for Prentice-Hall. By 9:30 that morning, I was handed a set of guidelines written by Richard Prentice Ettinger himself. One of the ten rules ...