Direct mail may generate the highest response rates of all direct marketing vehicles, but email posts the highest return on investment, according to the Direct Marketing Association’s annual response ...

Reports of direct mail’s death have been greatly exaggerated. While it’s true that the amount of direct mail marketing has decreased over time, this is primarily because the United States has ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

The more the world of marketing has changed, the more certain fundamentals have stayed consistent. For every new strategy with SEO based on Google’s latest search algorithms, social media strategies, ...

Disney's introduction of its GatewayGo platform on Hulu follows hints since last year that it would create a transactional ad format to help marketers with direct response campaigns, as noted by ...

Economically, 2011 is shaping up to be a challenging year. Key measures are all trending down, and global equity markets are in retreat. But this doesn’t mean that we stop marketing. Instead, it ...

Envision Response founder Sean Fay (left) and chief client officer Debbie Kelly. Photography by Danielle Barnum. After nearly 20 years in business, Sean Fay, founder of Envision Response, ignited his ...

IRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...

Which actually drives more sales activity on Snapchat, brand campaigns or direct response (DR) campaigns? A new report issued by the social media company -- based on insights from TransUnion and ...

XLRI has released the XAT 2026 response sheet on xatonline.in for candidates who took the exam on January 4, 2026. The sheet ...