Prospective undergraduate international students planning to attend college in the U.S. may want to consider incorporating study abroad as part of their college experience. Students interested in ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

94% of pharma leaders are involved in or considering DTC programs, with 43% currently running them. Traditional healthcare experiences are seen as reducing DTC effectiveness, prompting a shift towards ...

Whether you’ve pretty much finalized your 2024 marketing budget, or you’re still scrambling to nail it down, chances are it’s going to have to change (again and again) throughout the new year. Given ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

Alice Zhang is an Editor with Investopedia. She works on stories about business and impact investing. She is a Certified VITA Advanced Tax Preparer. Dr. JeFreda R. Brown is a financial consultant, ...

As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...

IBS Direct, a longtime direct marketing printer and services provider based in King of Prussia, Pa., has been acquired by a group of private investors led by managing partner Manny Ortiz. Logan ...

Pharmaceutical companies are moving quickly to embrace direct-to-patient (DTP) programs as traditional commercial models face mounting challenges. Matthew Walsh, general manager of biopharma at ...

Prospective undergraduate international students planning to attend a U.S. university may want to consider incorporating study abroad as part of their four-year college experience. Students interested ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...