Whether you’ve pretty much finalized your 2024 marketing budget, or you’re still scrambling to nail it down, chances are it’s going to have to change (again and again) throughout the new year. Given ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the last few months ...

Our goal is to empower hotels with actionable insights - not just sell them another marketing package.”— Ed Kooi, ...

Direct mail budgets are rising in 2026—but marketers are learning that logistics is the real ROI lever. Lob’s State of Direct ...

Merkle, a database marketing agency headquartered in Lanham, has acquired CFM Direct, a marketing agency specializing in direct marketing programs for financial services. “For nearly 20 years, CFM ...

Ashley is the Marketing Director of Mailing.com, which supports the direct mail marketing programs for many popular U.S. brands. At many companies, digital marketing and direct mail might as well ...

Limitless Management Inc., a direct marketing firm in Denver, has expanded its leadership structure while continuing to ...