A significant majority of consumers still use direct mail as their primary way of finding out about new credit card programs, according to a survey from Vertis. Forty-eight percent of consumers who ...

Anyone here miss the smell of a New York slice from Sbarro Pizza? Or maybe Cinnabon? That association was with me the other day as I took a shortcut through a local mall that’s now pretty much a ghost ...

Direct mail advertising may consist of a postcard, brochure or sales letter that goes in the regular mail to a list of customers you have in your database. Measuring the return on investment (ROI) for ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...