A significant majority of consumers still use direct mail as their primary way of finding out about new credit card programs, according to a survey from Vertis. Forty-eight percent of consumers who ...

In 2022, the direct mail industry is expected to grow at a compound annual growth rate of 1.5%, according to ReportLinker. Suffice it to say that direct mail still matters. And if you’re marketing ...

According to a new survey from Vertis, conducted by Marshall Marketing and Communication as reported in DirectNewsline, a significant majority of consumers still use direct mail as their primary way ...

While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...