Lob, the direct mail automation and logistics platform that brings the power of digital to direct mail, today released its fourth annual report, State of Direct Mail: Business Insights 2026, examining ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...

Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

CLEARWATER, Fla., Jan. 27, 2026 /PRNewswire/ -- PostcardMania, a $100+ million marketing technology firm, reported continued growth in 2025 across multiple sectors, led by renewed demand for ...

If you’re keeping up with ecommerce essentials, you’re using triggered email. Most retailers recognize the value of it but many don’t realize how valuable the associated data is when applied to direct ...

When the FHA guideline changes went into effect in November there were many unknowns about how this would impact FHA direct mail volume. Based on our client feedback, the changes took a few weeks to ...

JohnsByrne Company, a leading supplier of premium packaging and high-impact direct mail, is excited to announce its latest innovation – scented print technology. With the power of scent, marketers can ...