A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...

One inexpensive option is sending postcards printed with promotional info. The good news is that you no longer have to rely ...

What do you mean the post office won’t let me mail it this way? Almost every day we get this question from a client. Since the post office has made mailing very complicated, there are many times that ...

In an age saturated with digital notifications, pop-ups, and email clutter, a surprising contender is not just surviving but thriving in the marketing arena: direct mail. Far from being an antiquated ...

Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...

So, what do I mean by "sticky" and why should your direct mail be sticky? By sticky, I mean direct mail that really resonates or makes an impression on your prospects and customers. When this happens, ...

What we hear or read frequently in the news is that today’s consumers are online, connected 24/7 to their computers or smart phones. Consequently, you see a move to social marketing. This is probably ...

For HVAC professionals, there will always be a debate as to which is the “best” marketing strategy to promote your business. There are a ton to choose from. However, the reality is that there isn’t a ...

The Yankelovich Multicultural Marketing Study of 2006 revealed that Hispanics were three to five times more likely than the general market to respond to direct mail. Is that still the case now that we ...