Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

When it comes to print providers that have undergone a strategic transformation, there is no denying that Chicago-based RR Donnelley (RRD) is one of the success stories. The company, now a leading ...

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...

Consumers today are accustomed to personalized experiences across the board – even in advertising – and mortgage lenders need to keep pace with those expectations to gain business. By applying ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...

The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

This month marks seven years since I moved into my apartment. It’s a co-op that I bought from a woman whose parents had lived there for decades. Her father died about 15 years ago, and his wife died ...