In this post, Karen M. Wenning of Suttle-Straus in Waunakee, Wis., highlights frequently asked questions about direct mail lists. Businesses typically know what their existing customers “look like." ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

Everyone knows direct mail can work, but it’s no secret that mail response has been in a slump for the last few years. Now it has risen back to the top. The most widely used marketing method for top ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the ...