CPA financial advisers who market their services have had to find new ways to target clients ever since the national telemarketer “do not call” list took effect in 2003. Direct mail offers them one ...

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...

Add Yahoo as a preferred source to see more of our stories on Google. An example of the direct mail ad campaign asking San Antonio residents to demand CPS Energy pay its bills to Energy Transfer LP ...

At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Think of direct mail campaigns, and chances are, printed letters promoting goods and services will spring to mind. Yet these well-trodden, and sometimes unmemorable, forms of mailing can leave ...

Introduction: How I started making money in direct mail-and how you can, too! -- Chapter 1: How to think about direct mail to grow rich -- Chapter 2: Direct mail basics and creating the perfect sales ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

If you're a small business owner pouring all your marketing budget into Facebook ads and Instagram posts, you're not alone. Digital marketing has become the default choice for nearly every business.