Direct mail is making something of a comeback of late, as savvy brands realize that the lack of competition in the mailbox presents a great opportunity for marketers who get it right. Consider these ...

Tension Corporation and Motion Envelope, Inc. announced that they have entered into an agreement under which Tension will acquire Motion Envelope. Motion Envelope was established in 1984 and is a ...

As everyone who does direct mail knows, there is a supply problem in the envelope market. Okay, that’s an understatement. There is a mass shortage, and depending on style and size, inventory has dried ...

While direct mail can mean everything from a postcard to acatalog, many business owners get the best response from sendingout a direct-mail "package." In addition to the salesletter and brochure, this ...

Are you a print subscriber? Activate your account. By Gillian Follett - 4 hours 38 min ago By Parker Herren - 8 hours 16 min ago By Hans Greimel - 11 hours 15 min ago 12 hours 30 min ago By Ad Age and ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Alice Zhang is an Editor with Investopedia. She works on stories about business and impact investing. She is a Certified VITA Advanced Tax Preparer. Dr. JeFreda R. Brown is a financial consultant, ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...