Direct mail is staging a comeback! Instead of concentrating solely on saturated channels such as email and social media, marketers are once again embracing mail’s superior open and conversion rates.

Mailers can easily be confused by the different move update options. Since move update is required by the USPS on presorted First-Class and Marketing Mail within 95 days before a mailing, it must be ...

In today's digital age, precisely targeting your audience is crucial. If your business relies on mailing campaigns, ensuring your addresses are accurate is a necessity. The right international address ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research from Lob. The report was based on data from a survey ...

An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by Lob, working with ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...

While digital marketing revolutionized the playbook for small business, allowing entrepreneurs to reach massive audiences for a fraction of the cost of traditional advertising, one of the longest-held ...

Paula Chiocchi is CEO of Outward Media, Inc., a leading provider of multi-channel marketing data that drives business growth and success. Almost everyone has an address and almost everyone also has an ...

Address verification is often viewed simply as a practice that improves the accuracy of direct mail. However, it offers much more than that to the financial services industry that’s facing a number of ...