This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Postal mail outperforms email, according to a study by Go Inspire Group. No doubt. Direct mail has a longer shelf life, and is used more sparingly because of the cost. Studies show that millennials ...

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy that’s been particularly effective in nurturing leads and converting them into ...

Marketing doesn't have to be difficult. Get unstuck with these straightforward tips for improving your next direct mail marketing campaign: Pick a list. Who do you want to see your message? Don't say ...

Too many businesses play it safe with the same old paid marketing strategies during this economically uncertain post-pandemic period. Break the tired routine with these six strategies. Strategies like ...

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

When drafting email for business purposes, you must determine how you can best communicate your message. Direct emails are employed to convey neutral or positive information to recipients. Indirect ...

Email is still a powerful tool in the hands of today’s small and growing real estate investors and agents. Done right, it can be one of the most effective and high-return forms of marketing, lead ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...

Whether you are a startup or a large enterprise, when it comes to marketing, your business focuses on optimizing your spend on each channel to maximize your return. Well, here’s the truth about email ...