The Media Rating Council is officially down with OTT. On Friday, the group released an updated version of its Digital Video Ad Impression Measurement Guidelines, which advises on server-side ad ...

Today’s advanced digital microscopes feature sophisticated digital imaging technology and superior quality optics, enabling even novice users to instantly capture high-quality images and produce ...

Audience measurement company Numeris has rolled out its Video Audience Measurement tool nationally. The analytics tool combines linear TV and digital data into a single database. The insights show how ...