In today's digital era, marketers have a slew of options to choose from, each claiming to be the key to success. This can make navigating the world of digital marketing daunting for businesses as they ...

Ali Grant, the founder of digital communications agency Be Social, says we need to redefine how influencer marketing measures success. The announcement of Instagram removing visible likes was twofold.

Various studies find that upwards of 70% of digital initiatives fall short of delivering on expectations. Digital initiatives leverage the ever-expanding power of technology and data to create more ...

Discover insights from top ERP deployments by Western Digital, Walmart, and TD Bank, revealing strategies for efficient ...

The digital divide has long been a simmering problem facing millions of students that took a global pandemic to bring to a boil. At the time, nearly 16 million students in the United States lacked ...

In an age dominated by technological change, the digital benchmarks of success are going through a redefining moment. When measuring success in the digital age, a new paradigm has shifted what ...

Retention and graduation rates may be good indicators of a college or university's success, but they have little to do with students' personal development as connected learners and contributors to the ...

Interaction through social networks is one of the phenomena that attract more attention from those who analyze the behavior of digital communities, approaching the concept of netography. Netography, ...

In a world where the digital revolution is reshaping every corner of our lives, the banking sector stands at a crucial crossroads. The pandemic has not just accelerated the digital transformation in ...

Research from analyst firm Gartner has found that just 48% of digital initiatives meet or exceed business outcome targets, which means over half of such projects are set to fail. The company’s annual ...

Any long-time participant in the world of digital transformation will have seen the ebb and flow of technology trends many times. But nothing has quite captured the imagination – and anxiety – of ...

McDonald's (NYSE: MCD) stock is down thus far in 2022, but the company itself is seeing success, thriving in this stage of the pandemic as enhancement in its digital capabilities boost sales and ...