For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

If you’re struggling to get your pitches picked up by your target titles, or wondering how to prove the value of PR to a sceptical senior team, The Marketing Pod’s guide to Developing a Digital-First ...

Hi-Like Agency, one of Thailand's leading digital public relations firms, celebrates its 15th anniversary with the unveiling of a bold new vision under the leadership of Ms. Nasiri Sophonnasiri, ...

It's a fast-paced world we live in, and when it comes to your marketing strategies, it is no different. Just because a marketing or PR strategy worked for you a year or two ago doesn't necessarily ...

Opinions expressed by Digital Journal contributors are their own. In today’s digital landscape, the tactics for building brand authority have undergone a significant transformation. Traditional link ...

Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results. Digital PR can effectively boost ...

I often get asked how people can enter digital PR as a career. As of yet, there is no digital PR degree you can obtain. Most decent senior digital PR practitioners, like SEO professionals, are ...