Silverback Digital Marketing has announced continued refinement of its mobile app development practices, reflecting the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The year 2020 proved that we need to "adapt" to the unknown, the "new normal" and the ...

For those of us who were brought up e-marketing, e-shopping, e-dating, e-gossiping—and all things e—we may feel smug that we are truly paperless (are we really?), and thus we are so green in our ...

This article is by David Armano, global strategy director at Edelman Digital. He leads their Digital Transformation Practice. Process. It’s a word that makes most people’s eyes glaze over. I get it.

AI is the lever in healthcare marketing priorities as CMOs at Kaiser Permanente and CommonSpirit focus on digital and ...

Martech integrations are always challenging, with vendors, timelines, development and more. To help smooth the road, we've asked experts to share their tips. And while vendors, service providers, ...

There are tons of combinations that surprise us when we first discover them, but then become the most obvious thing in the world once we embrace them. Peanut butter and banana, for one. Alarm clocks ...

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...