The Digital Strategies and Leadership concentration equips students with skills and tools required to be effective leaders of firms competing in an increasingly digital economy. This concentration ...

For a long time, the importance of customer experience for B2B clients was underestimated. Businesses believed that B2B buyers do not care about difficult-to-formalize things like the convenience of ...

Channel digitization is nothing new. Most companies have already embraced digital routes to market, such as websites and social media. So what’s changed? The key difference now is customers will ...

Despite the hype, the enormous potential business value of artificial intelligence is not going to materialize spontaneously. Digital workplace leaders must guide their organization toward an era in ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

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ORLANDO, Fla.--(BUSINESS WIRE)--Eighty-nine percent of board directors say that digital business is now embedded in all business growth strategies, according to a new survey from Gartner, Inc. However ...

DAYLIGHT HOURS. MUCH MORE WITH TEAM COVERAGE COMING UP. WELCOME TO NEW HAMPSHIRE’S BUSINESS I’M FRED KOCHER. THERE’S AN AMBITIOUS GROUP OF GENERATION Z STUDENTS AT THE UNIVERSITY OF NEW HAMPSHIRE ...

Entering the realm of digital entrepreneurship presents an array of enticing opportunities for beginners interested in starting an online business. The online world teems with potential, offering a ...

After taking two marketing classes at Chicago Booth, Sheryl Sarna is eager to apply what she’s learned to a real-world situation. She aspires to a professional career in marketing, and turned to the ...