Dr. Kimberly Kappler Hewitt is an assistant professor of educational leadership at the University of North Carolina Greensboro, consultant, and professional developer. She is the author of ...

Marketing is all about positioning your product in the marketplace, and being able to differentiate it from what the competition offers. The consumer must perceive that your product has value and is ...

A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

Differentiation is an essential part of effective teaching. As educators, we recognize that each of our students is on their own unique learning journey. Some are following their interests, others are ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and how firms might differentiate themselves from close competitors using a ...

As food retail competition rises with the entrance of more nontraditional formats, omni-channel players, pure play eCommerce and stepped-up conventional supermarkets, some retailers are leveraging ...

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