Augmented reality (AR) ― a technology that overlays digital assets onto real-world environments ― is set to transform how business is conducted. It will affect everything from selling and marketing ...

Recent advances in virtual reality (VR) and augmented reality (AR) have introduced transformative approaches to molecular visualisation and interactive modelling. These immersive technologies allow ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Delray Beach, FL, Aug. 25, 2025 (GLOBE NEWSWIRE) -- The report "Augmented and Virtual Reality in Education Market by offering type (software, hardware, services), device type, deployment (on-premise, ...

Georgia Tech announces its membership with the Virtual Reality Augmented Reality Association (VRARA) marking a significant step in advancing innovation in the fields of augmented and virtual reality.

Augmented reality (AR) is a fairly new technology that has gained significant attention in medical education and training. This technology is based on the integration of digitally generated ...