Digital Journal

EQ Works and Tapad Initiative Creates Canada’s Largest Device Identity Graph

TORONTO, ON / ACCESSWIRE / March 24, 2022 / EQ Inc. (TSXV:EQ) (“EQ Works” or the “Company”), a leader in geospatial data and artificial intelligence driven software, is pleased to announce that it has ...
Business Insider

Tapad and Autotrader Partner to Deliver More Meaningful Cross-Device Connections for Automotive Brands

NEW YORK, Sept. 6, 2017 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, today revealed findings from a campaign conducted with Autotrader which connects with more actual car ...
Business Insider

Brand Networks Forms Strategic Partnership with Tapad to Expand into Cross-Device Programmatic Display Advertising

BOSTON, Jan. 31, 2018 (GLOBE NEWSWIRE) -- Brand Networks, the company recently named a “Leader” in Social Advertising Technology by independent analyst firm Forrester Research, today announced an ...
MediaPost

With Cross-Device Tracking It's About Where You End, Not Where You Start

Cross-device identity matching is the way marketers map pseudonymous identifiers both intra-device as well as across multiple devices to the same consumer to improve personalization and measurement.
adexchanger

device graph

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sorry, Not Sorry Apologies, ad industry, it looks like enforcement of the ...