A chief information officer (CIO) needs to be more than just a technical expert. To align technology with business objectives, CIOs need to exhibit a combination of strong leadership, clear ...

It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where every instrument plays its part to create one clear song. This guide is here to ...

Content is still a huge topic for marketers and one that evolves regularly. Victoria Perera, senior digital consultant at Archetype lays out the way she approaches content strategy from day one. A ...

Communicate Effectively: The ability to communicate clearly and effectively is important- not just in schools, colleges, offices or businesses but in your everyday life, knowing how and what to speak ...

From establishing team leaders to understanding your own data, there’s a lot to keep in mind when developing a well-thought-out data governance strategy. However, with the right team and know-how, a ...

Effective communication is a cornerstone of success in any executive role. Whether you’re aiming to climb the corporate ladder or already holding a leadership position, mastering how to communicate ...