When your business is at an inflection point, one of the most powerful levers you can pull is the one marked “brand.” Why? Because evolving the brand strategy at pivotal moments can help quickly ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

International - Ukrainian entrepreneur Yurii Teselko is launching MurMur Studio LLC, a brand that continues his long-standing ...

Church & Dwight announced it is acquiring personal care brand Touchland for $7oo million in cash and restricted stock at closing, and up to $180 million in earn-out depending on net sales for 2025, ...

LONDON--(BUSINESS WIRE)--Today, the generation-defying beauty brand Rimmel London announces its new brand positioning, evolving to a beauty innovator that champions the consumer with authenticity, ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

AegisBridge (AGB TOKEN) announced the completion of a brand positioning upgrade, reaffirming its strategic focus on the development of institutional-grade asset infrastructure, with emphasis on ...