Rapid prototyping processes, part of design thinking, can lead to an abundance of fresh ideas. In last week’s column, we shared how biopharmaceutical company AbbVie uses design thinking to humanize ...
In recent years, more and more technology teams have opted to leverage design-thinking principles when building new software and tools. With a heavy emphasis on empathy and creativity, the multistep ...
Design thinking: It started as an academic theory in the 60’s, a notion of starting to look at broader types of challenges with the intention and creativity that designers use to tackle their work. It ...
More than a decade ago, Scott Cook decided that the company he founded, the accounting software firm Intuit, needed to become more innovative. So he started to encourage all employees to spend 10% of ...
Pioneered by the Stanford d.school, Innovation by Design is a process that is extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, ...
Design thinking, with its focus on problem-solving in a structured way, can help ready students for the workplace – and doesn’t require a curriculum overhaul, writes Asrif Yusoff ...
This workshop is the fifth in the introductory workshop series on design thinking. In it, we'll review the previous session, introduce the purpose and mindsets of prototyping, and introduce ...
“To personalize an experience in the context of the moment–to understand what makes a customer human–Reinventors don’t just plumb lots of data, though they do that well. They’re design thinkers. They ...
At its root, design thinking addresses the critical areas of who, what, how and why. But, it needs to start with the customers' needs. Design thinking has been around for years, but the methodology ...