Design thinking is a problem-solving process that encourages us to rethink the world and how people connect through products, systems or institutions. Leading brands globally use design thinking to ...

It is interesting to see how design thinking and coaching, two seemingly unrelated practice areas, have so much in common. Design thinking is an iterative process that attempts to understand the user ...

Design thinking is a process to help solve problems and generate ideas. It starts with defining a problem and then moves into identifying the human need, which we determine mostly through a social ...

The phases of design thinking aren’t a linear sequence of events. You might find yourself returning to phases multiple times ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

In today’s competitive landscape, businesses need every edge they can get. Embracing AI-powered design thinking can be your secret weapon, helping you innovate faster, understand your customers better ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

Enter design thinking—an approach that goes beyond mere products to delve deeply into customer experience, transforming everyday banking into an intuitive, engaging, and satisfying journey. How can ...

And how harnessing the power of design shaped the company’s global strategy. As the former CEO of PepsiCo, Indra Nooyi played an important role in shaping the company’s global strategy. She shifted ...