At UT Austin, undergrads from an array of disciplines are learning about design thinking by exploring the same problems IBM is actually working to solve. IBM is indeed an enormous presence in the ...

The COVID-19 pandemic brought several challenges for enterprises and their employees, as business aims to keep productivity high while working from home. “Design Thinking” is one strategy IBM is using ...

Since 2013, IBM Corp. has been taking a new approach to the design of its products. With the hiring of 1,300 designers from places like Rhode Island School of Design and the Parsons School of Design ...

Christopher Wong is VP of strategy and product management for IBM Commerce Marketing Solutions. He will discuss IBM’s digital marketing strategy at the upcoming Industry Preview 2016 conference in ...

As marketers focus on developing engagement programs and brand experiences that are consumer-centered, there are many parallels with designing software products. I recently visited the IBM Design ...

Being one of the world’s oldest technology companies comes with its perks – and its challenges. IBM has recognized as much, determining that innovation in today’s world requires a focus on user ...

Six weeks into working with IBM Garage -- a centre that Big Blue uses as a test bed to meld human resources (HR), artificial intelligence (AI), and culture -- Australia's oil and gas giant Woodside ...

A few months ago, senior executives at Vodafone's Irish division sat down with a 16-year-old boy to ask him about his daily routine and, specifically, how he uses his smartphone. The kid told them ...