The phases of design thinking aren’t a linear sequence of events. You might find yourself returning to phases multiple times throughout a project. The phases of design thinking are designed to be ...

In "The Achievement Habit," Stanford engineering professor Bernard Roth explains how design thinking can help you get to the root of any problem — and solve it.

Imagine a world where every digital marketing agency serves up the same old strategies year after year. Sounds monotonous, right? That's precisely the rut many find themselves in today. But you don't ...

Everywhere you turn nowadays, people bring up design thinking as the panacea to invite customer experiences into the game. The 2017 EY report “Demystifying design thinking: becoming part of the ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...