Rapid prototyping processes, part of design thinking, can lead to an abundance of fresh ideas. In last week’s column, we shared how biopharmaceutical company AbbVie uses design thinking to humanize ...

Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

What is design thinking, and why is design thinking important? It's an iterative process that begins with empathy and culminates in testing and implementation, only to be followed by further cycles of ...

Everywhere you turn nowadays, people bring up design thinking as the panacea to invite customer experiences into the game. The 2017 EY report “Demystifying design thinking: becoming part of the ...

True plug-n-play is the holy grail manufacturers strive to attain when systems must work with each other. The ideal scenario lets users take a device out of the box, plug it in, and start using it.

More than a decade ago, Scott Cook decided that the company he founded, the accounting software firm Intuit, needed to become more innovative. So he started to encourage all employees to spend 10% of ...

I did not expect to begin my sixth year of teaching standing baffled before a folding table covered with tin foil, pipe cleaners, and mysterious mini-motors, but I suppose that I shouldn’t have been ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

Design thinking provides a holistic approach to the development of new products and processes, emphasizing the creative, interdisciplinary synthesis of new systems that can lead to solutions for real ...