Design thinking has been around for many years, but it seems to me that it’s been poorly misused. Usually employed as a quick PR stunt, companies fail to understand how it can genuinely help create ...

When A.G. Lafley was named CEO of Procter & Gamble during the summer of 2000, the task of turning the organization around looked overwhelming. The price of a share in the consumer packaged goods giant ...

As someone who had never taken a d.school class, when I heard the words “design thinking” they seemed to conjure a single image of rainbow Post-its. On the Post-its floated buzzwords that meant little ...

The Deloitte welcome wall design rendering, developed in partnership with SCADpro for Deloitte Digital’s virtual studio, currently in development Successful designers are creative, collaborative and ...

Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

We had our assignment: Find ways to encourage lifelong learning. But we weren’t going to have a meeting. We weren’t going to form a committee. We weren’t going to write a grant. Instead, about 50 ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

In an area outside Hyderabad, India, between the suburbs and the countryside, a young woman—we’ll call her Shanti—fetches water daily from the always-open local borehole that is about 300 feet from ...

The “d.school,” or Hasso Plattner Institute of Design at Stanford University, to use the formal name that no one at Stanford ever does, sits in a newish building just behind the main Quad, ...