CHICAGO — Call it the Academy Awards of the shopper marketing business. The Shopper Marketing Expo, scheduled for Oct. 8-10, here, at the Navy Pier, will once again host the Path to Purchase Institute ...

Momentum Worldwide, a unit of Interpublic Group's McCann Worldgroup, has just upped its shopper marketing game with the acquisition of ChaseDesign and its subsidiary 10Red Design, which provide ...

(MENAFN- GetNews) In recent years, global CPG and retail leaders have started to realize that the boldest growth opportunities lie not in adding SKUs or promotions, but in re-engineering the shelf ...

While running the Clover Cottage, an embroidery and backpack shop in Fountain City, about 17 years ago, Amanda and Josh Sellers tried to add a line of children’s clothes to their offerings. They ...

Discipline: Brand Consulting/Brand Strategy/Brand Reputation, Brand Monitoring, Design & Technology Consulting, Experiential Marketing & Activation, Integrated Communications Consultancy, Marketing ...

Discipline: Advertising, Brand Consulting/Brand Strategy/Brand Reputation, Creative Campaign and Content, Design & Technology Consulting, Digital Marketing/Interactive, Experiential Marketing, ...