The fast food empire is putting its packaging graphics on a diet. The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, ...

The Pentawards has released its annual report unveiling the top packaging design trends set to take over 2025. With cultural shifts, changing consumer habits and an increased focus on environmentalism ...

It’s become increasingly difficult to ignore the impact waste and carbon emissions are having on the climate, from changing weather patterns to rising sea levels. While many countries across the globe ...

The British Retail Consortium’s latest horizon scan points to tighter packaging, waste and sustainability reporting rules ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

Team Pacman, a group of undergraduate students from Rochester Institute of Technology, placed second among 54 entries from competing universities in the recent Paperboard Packaging Alliance’s national ...

The Heinz Dipper is a simple design innovation we wish we thought of—and it’s about to prevent a lot of ketchup stains. Roxberry is a ‘better-for-you’ soda, but its branding is an absolute sugar rush ...

It captures the joy of humanity.

Most marketing teams treat product packaging as someone else's problem. You hand off specs to operations, they negotiate with ...