‪McBride Sr.’s roots in the haircare industry go back to 1973 when he co-invented Sta-Sof-Fro, the very first product designed and marketed to moisturize and soften the Afro. Before Sta-Sof-Fro hit ...

As an online retailer of women’s hair care products that only sells its merchandise physically through third-party retailers such as salons, Design Essentials needs a distinctive e-Commerce presence ...

It’s no secret that Design Essentials is one of the most coveted hair care brands on the market. The brand is praised by hair aficionados and stylist alike for creating nourishing formulas that work ...

In an industry where there is an overwhelming amount of product launches daily, Product Of The Week cuts through the noise. To help you find your new beauty and wellness favorites, this series ...

Black-owned brand Design Essentials pledged $250,000 to Spelman College in a long-term financial commitment that supports and empowers the next generation of female chemists and innovators. Earlier ...