Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

Let’s be honest: Most mail gets opened, glanced at … and tossed. But every so often, a piece of direct mail earns a second look. Then a third. It lands on a desk. Gets pinned to a bulletin board.

Forbes contributors publish independent expert analyses and insights. Brin is a Toronto-based contributor who covers physical retail. Our Place’s latest Melrose Ave billboard is more than just a store ...

Designer Spotlight is a regular column focusing on style/design and the professional woman. San Francisco-based fashion brand Cuyana, best known as a pioneer and innovator in the direct-to-consumer ...