In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

We use field experiments in Texas and Wisconsin to address voter mobilization and turnout by evaluating nonpartisan get-out-the-vote (GOTV) messages delivered via mail during 2010 gubernatorial ...

Descriptive norms, which are beliefs about the most commonly exhibited behavior in a group, are commonly used in normative interventions to reduce harmful drinking and perceptions about the extent of ...

Objective Homophobic language is common in male sport and associated with negative physical and mental health outcomes for all sport participants, but particularly for gay or bisexual youth ...

Norm perceptions – what one perceives as ‘normal’ – differs between both individuals and groups of consumers, including when it comes to meat consumption. One’s meat consumption habits can affect ...