The 2008 financial crash ripped a giant hole in the incomes and wealth of Americans, limiting their ability to afford everything from big-ticket purchases like cars to their rent. The government ...

This column topic was originally discussed in my November 2013 Insights column. “Demand-shaping with supply in mind” dealt with activities that are primarily the responsibility of marketing and sales ...

The light vehicle market has been going through a significant transformation since last June. Starting in the third quarter of 2022, the demand-supply structure of the market moved from a supply ...

In today's rapidly changing business landscape, one of the most significant challenges facing the supply chain industry is managing the balance between continuously changing supply and demand. Supply ...

Demand management requires the analysis of large amounts of data to create statistical forecasts, manage internal demand-shaping programs, and execute real-time demand sensing. To develop better plans ...

Buyers and sellers meet and at the right price all products are sold Three little words. Often that is all it takes to make one’s heart beat faster. “Liberty, equality, fraternity” captured the French ...

First SeenFirst seen: The term supply and demand was first seen in Sir James Steuart's 1796 treatise An Inquiry Into the Principles of Political Economy. When figuring out your monthly budget, ...