When most people hear the words “supply chain,” they’re likely to think of the wide variety of product shortages that became especially problematic during the height of the COVID-19 pandemic.

Customer-facing information systems that provide direct input to the supply chain in order to optimize sales channel performance. See supply chain management. THIS DEFINITION IS FOR PERSONAL USE ONLY.

Adjusting business operations to account for customer demand is a basic requirement of any business that wants to compete in the open market. Many of these businesses practice principles of both ...