The classical definition of strategy, as it was coined by Alfred Chandler in 1962, is that “strategy is the determination of the basic long-term goals of an enterprise, and the adoption of courses of ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Learn what Composite Cost of Capital (WACC) is and how it's calculated. Discover its significance for companies and investors ...

What Is a Boundary Spanner in Public Relations?. Boundary spanning is a largely academic term for developing external relationships in order to accomplish your business objectives. This can be ...

After breaking the ten most important myths about strategy in my recent series of articles, I owe an answer to the question as to what strategy is and how organizations are supposed to deal with it.

Most business people are familiar with the terms "strategic planning" and "strategic management". But strategic management accounting - not so much. If you want your business to flourish, you will ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...