Banner ads failed to meet the needs of the sophisticated marketer. So when native advertising came along -- a technology that brought the prospect of higher engagement without resorting to shenanigans ...

The following is a guest post from Susan Borst, VP of Mobile at the Interactive Advertising Bureau. What exactly is native advertising? That's a question that simply won't go away despite the fact ...

If you’re looking for marketing jargon in 2013, look no further than “native advertising.” Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than ...

Displaying an ad on a Web page along with regular content in a manner that does not distract the user. Contrast with "interrupt advertising," which requires users to cancel a message that demands ...

We've heard the hysteria surrounding the native advertising ecosystem, and within that hysteria is a litany of mistruths and misconceptions about how native advertising works and why it is effective.

"Native advertising" is a term commonly used to describe advertising that tries to blend into its environment, like Promoted Tweets on Twitter or Sponsored Stories on Facebook. But there are lots of ...

Like many publishers, The Washington Post’s Kelly Andresen grapples with success metrics for native advertising campaigns. As director of ad innovations and product strategy, she has a front-row seat ...

The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, according to a recent report by Hexagram and Spada. Moreover, 16% of ...

A cohesive, successful search marketing campaign is contingent on its content marketing strategy. Content is still king, after all, and its reign doesn’t seem to be ending anytime soon. Ninety-four ...

Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Dan has been honored as an AdAge “Media Maven” and was recently named to the Forbes “30 under ...

It’s a nice idea. As someone who loves seeing digital campaigns grow more efficient by using as much data as possible, I’m glad that people are experimenting with native campaigns at scale. There’s ...