The companies that win through positioning beat indecision, inertia and the alternatives buyers considered. That's what diagnosing your true competitive forces means.

Institutions establish positions and then defend them, and the levels at which their largest trades arrive can be used to establish bias and define risk. Positioning precedes trend reversals.

Opinions expressed by Entrepreneur contributors are their own. “Positioning” is a term that gets thrown around a lot but can often be confused with other marketing activities.”Very few startups have a ...