We need to redefine how failure in digital PR is viewed. Here's how setting expectations and defining your campaign goals can help. This concept comes up from time to time in digital PR. And lockdown ...

In 2026, the most valuable creators will operate like editors. They will publish regularly and will curate products across ...

(AI) maturity, regulatory pressures, and cultural localization will separate resilient brands from those left behind.   ...

New technologies, social media, consumer trends, fluctuating levels of trust, and - in healthcare - patient empowerment have all contributed to the evolution of brand marketing in the past few years.

As an entrepreneur with over a decade of experience under my belt, I am often asked what motivates me to continue serving my clients -- how I define my driving purpose. It’s a pretty loaded question, ...

The Public Relations Association of Uganda (PRAU)’s new governing council headed by Sarah Kagingo (L) as president officially started their two-year reign this month The Public Relations Association ...

Sending pitches and press kits began as early as our entrance into the 21st century, and these practices, along with the latest phenomenon of contacting journalists over social media, have come to be ...

The last couple of years have shone a light on the importance of ESG, accountability and transparency, and merging creativity with data. We also witnessed the dangers of purpose-washing amid increased ...

Building and promoting a clear and concise brand is one of the most difficult and important parts of operating a business. You want consumers to know who you are — your business’s ethics, values and ...

The Public Relations Society of America is launching a global initiative, “Public Relations Defined,” whose aim is to, you guessed it, define public relations, but via crowd-sourcing. Now if the ...

This decade we will see the growing up of the new PR firm – agile, digital, tech-driven. Our gift of communication would play a pivotal role in moving people, businesses, and society into positive ...

It is financial results season and the major marketing services holding companies have been reporting their numbers for the second quarter of 2010. It is financial results season and the major ...