"In a time of universal deceit, telling the truth is a revolutionary act." - Source: Unknown Looking at our home team (France, that is) getting away with the Football World Cup for a second time in 20 ...

The behavioral economics concept of "nudge theory" has increased in popularity since one of its first mentions by James Wilk in 1995 (Potter, 2018). The nudge theory states that by subtly changing the ...

The decoy effect is one of our most annoying biases because it's hard to overcome. Essentially, it says that you'll change your preference for a product if it's sitting next to another, more expensive ...

If you’ve ever reached the end of the month and wondered where all your money has gone, you aren’t alone. Many of us overspend from time to time, particularly when it comes to small, day-to-day items ...

There’s one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable one. It’s called the decoy effect.

One of the seller's sales strategies that offer products and services to customers, " Bait effects", sometimes leads wisely to the consumers' thoughts that are troubled by the choice of products, so ...

The "Decoy effect" is a marketing tactic used to manipulate people into making choices that benefit the decision-maker. The Bank of Japan's tweak in the Yield Curve Control policy has led to global ...