De Beers Group said Thursday that it plans to close Lightbox, its lab-grown diamond jewelry brand, saying that the closure reinforces its “commitment to natural diamonds in the jewelry sector.” As ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. De Beers launched its largest diamond campaign in a decade, ...

De Beers, the London-headquartered diamond mining icon, is confronting a crisis of value and identity in 2025. Under CEO Al Cook, appointed in early 2023, the company has intensified efforts to defend ...

Diamond giant De Beers slashed the price of its lab-grown rocks by nearly 40%, citing their plummeting wholesale prices, the London-based company said Friday. The man-made gems, which have gained in ...

De Beers chief executive Al Cook wants to save a generation of lovers and newlyweds from what he calls a “huge con” when it comes to buying diamonds. In the process, he hopes to rescue his iconic ...

De Beers will ditch a controversial experiment to sell lab grown diamond jewelry, ending a six-year program that broke one of its oldest taboos. While the company long held the technology to make ...

Lab-grown diamonds are taking over — and big gem is sweating. Brides-to-be are snapping up bigger, cheaper, jaw-dropping lab-grown rocks, and the once-untouchable natural diamond market is feeling the ...

LONDON (Reuters) - Since De Beers abandoned its decades-old policy of refusing to sell lab-grown diamonds as jewelery, the price gap between man-made stones and natural gems has widened - and the ...

Mumbai: Even as lab-grown diamonds gain traction in India and the country’s largest jewellery retailer Titan enters the segment, legacy brand De Beers remains confident about the growth of natural ...