There’s a lot of talk these days about data-driven businesses. What does that mean, and why is it so important? Simply put, a data-driven business uses data to make decisions. That might sound obvious ...

What does ‘data-driven’ really mean? Your email has been sent “Data-driven” is a commonly-used term these days. Everyone is saying it, but do they really know what it means or how to develop ...

How organizations can do more with their data to realize business goals and achieve a sustainable competitive advantage. In partnership withWNS Triange In 2006, British mathematician Clive Humby said, ...