The use of personal data to target minors, combined with opaque algorithms and engagement-driven design, has heightened fears about exploitation, privacy erosion, and mental health impacts.
Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But behind the hype lies the costly delusion that automation can replace judgment ...
As ecommerce platforms continue to automate, the role of data is expanding beyond reporting. AI-driven systems do not simply ...
New 2026 report examines growth in creative spend that is fueled by CI data- and analytics-driven solutions, projected to grow annually by 22.6-percent from 2025-2028, rising to nearly $11.5 billion- ...
New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance ENGLEWOOD, Colo., May 12, 2025 /PRNewswire/ -- DISH Media, a leader in ...
In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030. This seems to have kickstarted a wider discussion around the future of advertising in 2030 and beyond ...
Privacy crossed a line in 2025. In 2026, that line will be much harder to hide behindm writes Ketch Co-Founder Max Anderson.
Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...
Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...
Let’s dig into the relative performance of Magnite (NASDAQ:MGNI) and its peers as we unravel the now-completed Q3 advertising ...
Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...
DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising PR Newswire ENGLEWOOD, Colo.