The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

More diverse data estates require a new strategy—and the infrastructure to support it. In association withKyndryl Companies have contended with a deluge of data for years. And while most have not yet ...

Big data is often differentiated by the four V’s: velocity, veracity, volume and variety. Researchers assign various measures of importance to each of the metrics, sometimes treating them equally, ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Data is the lifeblood of our economy. If you’re not paying ...

Preserving electronically stored information (ESI) has become increasingly complex as organizations rely on a growing mix ...

Microsoft on Thursday leaned more heavily into its support for “data types” within Excel, going beyond the staid concept of numbers and formulas to embrace a huge variety of elements that could reside ...