“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Silvers, SVP product, GM customer ...

First-principles thinking empowers agility and innovation, but only when people know you appreciate the lessons as much as the triumphs. And with each challenge presented and each answer revealed, you ...

Design thinking is critical for developing data-driven business tools that surpass end-user expectations. Here's how to apply the five stages of design thinking in your data science projects. What is ...

In today’s world, companies in the pharmaceutical manufacturing sector and beyond have to become increasingly aware of the scrutiny of their data. Due to rapidly evolving business models, ...

As an American ad tech CEO working for a UK-founded company, I’ve heard countless stories from peers about the challenges of cracking the European market. But is the way we approach data-driven ...

In today’s business environment, one thing that is not in short supply is data. But managing that data, and turning it into accurate decision-useful insight, is much harder to do. It’s an issue that ...

The expert team at Freeform Dynamics offer news and views on the latest hot topics, and pragmatic advice based on real-world experience and meaningful research studies. The traditional ...