The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

Apurva Wadodkar, Sr. Director Data & AI at TI Automotive, is a data science leader driving strategic, people-first innovation at scale. Over the last two decades, I have had the chance to roll up my ...

Most B2B startups are in constant dialogue with their prospects and customers through sales conversations, onboarding sessions, usage analytics, and support interactions. When the time comes to ...

Forbes contributors publish independent expert analyses and insights. The path to enterprise AI maturity runs directly through data. However, constructing AI-ready data platforms is more than just a ...

The Department of Energy (DOE) has unveiled its inaugural Enterprise Data Strategy, a comprehensive framework designed to transform data practices across the DOE complex for fiscal years 2025 through ...

An executive order from the governor of the Show Me State calls for the development of a strategic framework to advance AI technology and related infrastructure, addressing workforce development and ...

Privacy-first approach. Prioritizing privacy-first practices and compliance with privacy regulations creates consumer trust and enables better, more ethical data use ...

Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All its first-party data – roughly 100 million customer records – is housed ...

By Avgi Michael and Anastasios Kostekoglou The Digital Omnibus arrives at a critical juncture for Europe, amid growing debate ...

December 2025 saw a whirlwind of events in the health corridors of Kenya. On December 4, Kenya signed a landmark five-year aid deal with the United States: a $2.5 billion Health Cooperation ...