A zettabyte is a trillion gigabytes. That’s a lot—but, according to one estimate, humanity will produce a hundred and eighty zettabytes of digital data this year. It all adds up: PowerPoints and ...
A cybersecurity vendor claimed last month that a hacker stole data from the fashion retailer Hot Topic, including the personal information of millions of customers. At that time, there was no ...
Behavioral data isn’t just for e-commerce anymore. Thanks to advances in in-store technology, physical retailers can now capture the same kind of insights into how shoppers move, pause, browse and ...
Christopher Ramezan receives funding from the Appalachian Regional Commission. Like it or not, artificial intelligence has become part of daily life. Many devices – including electric razors and ...
Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data ...
Your purchases, habits, and lifestyle help build your marketing profile. Limit it by using a separate email and skip the loyalty card on small trips. Parking lot plate readers and in-store AI monitor ...
Nearly 60% of store design teams say their top challenge is adapting store experiences to new shopper expectations, according to Retail TouchPoints research. But retail organizations are gathering ...
Project Silica promises to store data for millennia while facing impossible speeds and impractical costs for real use ...
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