Media measurement and analytics company Comscore offers added value to data management in the field of multimedia platforms in the United States and globally. I assumed that SCOR’s patents and ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Have you ever heard the famous quote by John Wanamaker? “Half the money I spend on advertising is wasted; the trouble is I do not know which half.” In today’s data-driven world, this uncertainty no ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Marketing and data science have historically been disparate — the latter long considered back office, the former at the front lines, various siloes sitting between. But generative AI, as it is nearly ...

Artificial intelligence (AI) holds great promise for businesses today, especially for marketing teams who must anticipate customers' interests and behavior to achieve their goals. Despite the growing ...

For decades, marketing was ruled by instinct. You hired a charismatic creative director, let them dream up a campaign and hoped it would resonate. But hope isn’t a strategy in 2025. The best marketing ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Namrata Sandhu Business ...

A revolution is taking place in digital marketing. As third-party cookies crumble and privacy regulations tighten, marketers struggle to understand customer journeys. Against this backdrop of ...

Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.

At least once a week, I receive invitations to webinars with clickbait-worthy headlines extolling the demise of data-driven marketing. I can also list a dozen B2B influencers on a crusade to banish ...

Data Science is a structured approach to extracting valuable insights from data, and it involves several key stages to ensure success. Let's explore each phase in detail: By following this structured ...