Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

Google is rolling out a suite of updates aimed at giving marketers sharper insight into what works, and why, across campaigns and platforms, as announced today at Google Marketing Live 2025. Why it ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

Fivetran, the global leader in automated data movement, today announced that Vistaprint, the design and marketing partner to ...

Our experts break down the data and measurement challenges facing marketers as we go into 2026, from legacy metrics and ...

Survey work is a series of complex processes. At the outset, there is sample and questionnaire design, as well as field training. During the data collection stage, there is monitoring and remedial ...

By Abubakari YAKUBU (PhD)Although most modern organisations possess extensive data, a subtler challenge persists: a lack of ...

Understanding offline actions is particularly attractive to certain sectors, for instance QSR (fast food) brands, retail ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...