Bar codes are making a comeback. Well sort of. They're not your traditional bar code. I had an opportunity to speak with execs at a Long Beach, Calif.-based advertising agency attempting to cozy-up to ...

QR codes, originally developed as two-dimensional matrix barcodes for rapid data acquisition, have undergone significant transformation and expansion in application. Their evolution from simple ...

QR code, short for Quick Response Code, is a kind of matrix barcode that includes information about a product or service. You can find it being used for advertising purposes, where brands put up ...

Record breaker The researchers test the QR code during their successful world record attempt. (Courtesy: TU Wien) But this wasn’t just a ploy to get into the record books, the QR code was created as ...